Tuesday, October 25th. Day 59.

A stark contrast to my success and productivity yesterday, today was not so good. Out of three classes/lessons, I only had one of them come to fruition. Dok, my music business class, went really well, however. For the second week in a row, we had a gentleman speak to us about marketing in music, a field that I, at least at this time, find far more interesting than actual music. The pinnacle of his presentation was a brief introduction to the "experience economy", as theorized by two American economists, Joseph Pine II and James Gilmore, in the Harvard Business Review in July of 1998. In this paper, Pine and Gilmore theorized that the economy would experience a fundamental shift in "what" was going to be bought and sold on a grand scale in the coming century. The speak about the evolution from commodities, to goods, to services, and finally to experiences (speaking of end users, that is). They claim that people are far more willing to shell out money for "experiences", with the goods and services thrown in, such as a memorable trip to Chuck-e-Cheese for a birthday, with a cake (the good) thrown in for free. With regards to marketing in music, the theory is that we, as performers and composers, need to find ways to integrate our art into experiences that will have far more economic clout in the future. Very very interesting stuff.

After this class, however, the day went rather south. My drum teacher didn't show up to my drum lesson, and my jazz teacher claimed to have changed our lesson time, so he refused to let me in the door saying I was late. Sheesh. What a lousy end to a decent day.